MoveSmart Coaching

Train Smarter.
Move Better.
Keep Moving.

Kinesiology-based strength and movement coaching with Jesse Macedo Sr., CSCS — real strength, restored mobility, and pain-free movement for the long haul.

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Jesse Macedo Sr. coaching a client with kettlebells outdoors
Founder, MoveSmart Coaching
About Jesse

Kinesiology first. Ego second.

Jesse Macedo Sr. is a kinesiology-trained strength and movement coach, NSCA Certified Strength & Conditioning Specialist (CSCS), and the founder of MoveSmart Coaching. He holds a Bachelor of Science in Kinesiology from California State University, Fullerton, and brings years of experience from high-end facilities including Equinox (Tier 3+) and as an EFTI Master Instructor. He is also a former StrongFirst SFG1 and SFL instructor and holds a Gracie Combatives belt.

After years of coaching athletes, busy professionals, and everyday people in the trenches of the gym, Jesse created MoveSmart Coaching to cut through the noise of flashy workouts and quick fixes. His approach is grounded in human movement science, fascia awareness, intelligent progression, and a practical philosophy of “acceptable discomfort” — training hard enough to create change without inviting injury or burnout.

  • NSCA Certified Strength & Conditioning Specialist (CSCS)
  • B.S. Kinesiology — CSU Fullerton
  • Equinox Tier 3+ Trainer
  • EFTI Master Instructor
  • Former StrongFirst SFG1 & SFL Instructor
  • Gracie Combatives Belt
The MoveSmart Philosophy
“Acceptable discomfort — training hard enough to create change, without inviting injury or burnout.”

At MoveSmart, the focus is simple and durable: build real strength, restore mobility, move with better control, and stay pain-free for the long haul. Every system is designed with kinesiology principles and tested with real clients — whether someone is reclaiming movement after years of sitting, recovering from old injuries, or simply wanting to feel stronger and more capable than they did in their twenties.

Jesse’s mission is straightforward: get people moving again.

Become the CEO of Your Own Movement

  • 01 Clear vision of what you’re training for
  • 02 Smart decisions over flashy workouts
  • 03 Consistent action, week after week
  • 04 Personal accountability, no shortcuts
Training Focus

What we build together

The goal isn’t perfection. It’s intelligent, sustainable training that supports a lifetime of quality movement.

01

Rotational Power

Training that transfers to real life and sport — not just the mirror.

02

Kettlebell & Dumbbell Mastery

Efficient, high-return tools trained with real technical precision.

03

Pain-Free Shoulder & Back Training

Build strength without sacrificing the joints you need long-term.

04

Mobility-Strength Fusion

The overlooked link most programs skip — restored control, not just flexibility.

Train On Your Own Time

Self-guided programs

Can’t train 1-on-1 with Jesse right now? These programs bring the same MoveSmart principles to your own home gym, built and delivered through Bridge Athletic.

$50

MoveSmart Fundamentals

A series of exercises designed to help you get stronger, stay mobile, and stay fit — built around foundational compound movements using kettlebells, dumbbells, and suspension trainers.

View Program
$25

31 Day Push Up Challenge

Build strength and neural efficiency without burnout or excessive soreness, using a “grease the groove” approach — submaximal effort sets spread through your day.

View Program
As Featured On

Podcast appearances

Performance Place Sports Care Podcast · Ep. 161

Injury Conversation From a Strength Coach

Jesse talks through how he handles client injuries and pain in the weight room — and how trainers should know when to refer a client to a healthcare provider.

Listen to the episode
Performance Place Sports Care Podcast · Ep. 76

Painless Squatting

A deep dive on squat mechanics — barefoot squatting, rooting, kettlebell use, and staying present under the bar instead of training on autopilot.

Listen to the episode
Client Reviews

What clients say

Real reviews from clients Jesse has trained with at Equinox Palos Verdes and beyond.

★★★★★

“I have been training with Jesse for a few years now and my life has changed for the better because of it. Jesse is well educated, current, and motivational. Thanks to Jesse I am now able to take on the athletic endeavors that I couldn’t previously do. Plus he is a super nice guy who truly cares about my well being.”

Jason S.
Equinox Palos Verdes client
★★★★★

“Jesse’s knowledge of physiology, kinesiology and biomechanics is incredible. He has a ‘master’ mind that is thinking, evaluating and listening 110% of his time with me. Beyond his knowledge, Jesse is a saint of a person — exceptionally personable, kind, friendly, and truly cares about his clients. His passion for what he does is evident and infectious.”

E.L.
Equinox Palos Verdes client
★★★★★

“I’ve been a member at a few local gyms but am going to stick with this spot. The personal trainers are top notch, especially Jesse Macedo. Jesse is incredibly well educated on the human body and dealing with crazy post-injury issues.”

Lesley B.
Equinox Palos Verdes client
★★★★★

“Great gym, wonderful trainers and instructors. Personal trainer Jesse Macedo is the best — knowledgeable and caring. Whether you’re rehabbing an injury or working on fitness goals, he’s the guy you need.”

Marta M.
Equinox Palos Verdes client
★★★★★

“Jesse is the best trainer for me and I enjoy his class! He is patient, nice, and professional. Aside from physical exercises, he also tells me how to eat healthy, which I appreciate a lot. Thank you!”

Rita W.
Equinox Palos Verdes client
★★★★★

“Jesse Macedo is an excellent, enthusiastic trainer. Professional, able to motivate his clients. He always goes out of his way to accommodate your schedule. He is always professional and friendly.”

Jeanette D.
Equinox Palos Verdes client
The Newsletter

Movement lessons, straight to your inbox

Practical breakdowns on strength, mobility, and training smart — from Jesse’s Substack.

Read the Substack
Gear

What Jesse actually trains with

Kettlebells, mobility tools, and everyday gear from the MoveSmart Amazon shop.

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Training Partner

Powered by WeckMethod

Rotational movement training equipment — the RMT Club, BOSU Elite, and more — behind MoveSmart’s rotational power work.

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Get Started

Book a Free Consult

Pick a time that works for you — Jesse will follow up to talk through your goals and build a plan around them.

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